shreya heda
Product Designer
Commenda
(pre funding)
founding designer
pre-seed
seed

Built the first version of the platform working directly with the founders across product, engineering, and GTM.
The concepts I designed were shown to customers and investors.
The product supported the company's $6M fundraise
aug ‘23 - sep ‘24
First and only designer at a 3D/AR e-commerce startup. I came from furniture design, had no formal product design background, and taught myself everything on the job — Figma, Webflow, design systems, the full stack.
I designed the self-serve dashboard, rebuilt the marketing website, created sales decks and pitch decks, and built the design system that held it all together.
All of this across a product category that barely had established patterns — AR commerce was new territory for everyone, including the engineers
Dybo
Founding designer
ar e-commerce
aug ‘21 - sep ‘22
I like to understand why we're building something before I start designing it. If you haven't fully thought through a problem yet, I'll probably slow you down and make you think about it more.
I'm upfront about what I think and I don't sugarcoat things. I expect the same from the people I work with, and I don't get offended when someone is direct with me.
I've never worked in a domain I already knew. I'm good at asking the right questions and building my own understanding of how things work.
I've been the only designer on most teams I've worked with, so I'm used to sitting with the decisions nobody has a clean answer to.
I keep choosing early-stage startups because I like being in rooms where I'm slightly out of my depth. That's where I learn the most, and that's how I approach most things in my life too.
I do my best work with ambitious teammates, difficult problems, and strong trust. Those things matter to me more than company size or scale. I want the people I work with to feel like hard problems got a little more manageable when we were in the room together.


what it's like
working with me
originally from Belgaum, currently in bangalore
product designer, self-taught, started with furniture and never really stopped making things.
hey,
i’m shreya

I also make videos about design & I'm still figuring that out.





